Vision and mission are more than merely a summary of business objectives. But how to develop them successfully in such a way that they really produce strength? The publisher Dagmar Werther, herself a business coach, gathered 17 experienced experts – trainers, coaches and consultants – to publish their experiences and, above all, their methods catalogue.
The authors show how a vision becomes a successful instrument and a connection to the objectives of the business is established. The difference between vision and mission is explored and strategies developed even including the formulation of the principles of the business. Special emphasis is on values.
“Visionsarbeit im Einzelcoaching – sinnvoll die berufliche Zukunft gestalten” (Karen Neumann). To read in:
Vision – Mission – Werte
Die Basis der Leitbild- und Strategieentwicklung
Beltz Verlagsgruppe, 322 Seiten
Price: 39,95 €